BAYO Reveals Next 2 Phases of "What's your mix?" Ad Campaign

BAYO Reveals Next 2 Phases of "What's Your Mix?" Ad Campaign

In a letter sent to Showbiznest by Lyn Agustin, Vice President of BAYO, she revealed that the company's "What's Your Mix?" campaign was meant to be a three-part series rolled out over the next few months with the intent of celebrating nationality, heritage and personality mix.

Just like in her formal statement when the controversy broke out, Agustin once again emphasized: "Unfortunately, the message got lost along the way. Despite this, we at Bayo, will continue our 20-year tradition of celebrating the diversity and uniqueness of every Filipino."

Along with Agustin's letter was an attachment showing the mock-up templates for Phase 2 and Phase 3 of the "What's your mix?" campaign as seen on photo above.