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Thursday, June 2, 2011

'Born To Be Wild' is The First ASEAN Champion of Biodiversity in Media


GMA-7's late-night environmental TV program �Born To Be Wild� adjudged as first ASEAN champion of Biodiversity in Media, beating 11 other finalists in Southeast Asia.

Overwhelmed by the show�s success, host Kiko Rustia quipped, �We�ve really been working hard. (It�s) meant to bring environmental information to the people, to the masses.�

Angeli Atienza, program manager of the show, says, �It�s a huge honor for us.�

Pakiramdam namin dala namin hindi lang �yung bandera ng GMA pero �yung bandera ng Pilipinas,� Atienza said on �24 Oras,� June 1.

The show�s simplicity, coupled with various information about the environment, made it a winner. This is according to Rodrigo Fuentes, Executive Director, ASEAN Center for Biodiversity, who said, �It�s a very effective program. Simple lang tapos fast-paced and then �yung information that was being shown makikita agad.�

�Born To Be Wild� air every Wednesday night after "Saksi" on GMA-7.

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