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Wednesday, December 17, 2008

November NUTAM Ratings: Iisa Pa Lamang Leads The Primetime Race

After The Singing Bee and Dyesebel, Primetime NUTAM has a new leader! The ABS-CBN teleserye �Iisa Pa Lamang� registered 33.6 percent top top the primetime race nationwide for the month of November 2008.

According to the Nationwide Urban TV Audience Measurement (NUTAM) survey of AGB Nielsen, the action-packed finale of Iisa Pa Lamang last November 7, 2008 catapulted the kapamilya teleserye at no. 1 beating other NUTAM favorites like I Love Betty La Fea and Dyosa.

Heart Evangelista�s �Luna Mystika�, GMA�s latest fantaserye, captured the fourth spot nationwide behind I Love Betty La Fea. Gagambino settled for 6th place while Codename: Asero, which also ended last November were at no. 7.

Kapamilya Deal or No Deal is still the country�s favorite game show as it placed no. 8 in the primetime race. ABS-CBN�s daytime game show Pilipinas Game KNB? is at no.6 in the daytime race.

Wowowee remain the no.1 daytime program nationwide with 21.9% but following closely is the GMA soap Gaano Kadalas ang Minsan with 21.6% The distance between the two programs is merely 0.3%. Daytime third placer is another GMA soap, Una Kang Naging Akin.

In the weekend daytime race, the ABS-CBN sports special The Hit Man Vs. The Magic Man: Hatton Vs. Malignaggi captured the top spot with 28.3%. And for the first time, ABS-CBN�s longest running drama anthology Maalaala Mo Kaya topped the weekend primetime race.

Here are the Top 10 weekday and weekend programs for the month of November, based on a survey conducted by AGB Nielsen among NUTAM households:

Top Weekday Programs (Daytime)
1. Wowowee (ABS-CBN) - 21.9%
2. Gaano Kadalas Ang Minsan (GMA-7) - 21.6%
3. Una Kang Naging Akin (GMA-7) - 19.7%
4. El Cuerpo Del Deseo (ABS-CBN) - 19%
5. Carlo J. Caparas� Pieta (ABS-CBN) - 18.4%
6. Pilipinas, Game KNB? (ABS-CBN) - 18.3%
7. Eat Bulaga! (GMA-7) - 18.2%
8. Saan Darating Ang Umaga? (GMA-7) - 17.1%
9. Daisy Siete (GMA-7) - 16%
10. Flame of Recca (GMA-7) - 13.5%

Top Weekday Programs (Primetime)
1. Iisa Pa Lamang (ABS-CBN) - 33.6%
2. Dyosa (ABS-CBN) - 32.9%
3. TV Patrol World (ABS-CBN) - 32.7%
4. Luna Mystika (GMA-7) - 30.8%
5. I Love Betty La Fea (ABS-CBN) - 30.5%
6. Carlo J. Caparas� Gagambino (GMA-7) - 28.6%
7. Codename: Asero (GMA-7) - 27.7%
8. 24 Oras (GMA-7) - 25.5%
9. Kapamilya Deal or No Deal (ABS-CBN) - 24.9%
10. Pinoy Fear Factor (ABS-CBN) - 24.4%

Top Weekend Programs (Daytime)
1. The Hit Man Vs. The Magic Man: Hatton Vs. Malignaggi** (ABS-CBN) - 28.3%
2. Wowowee (ABS-CBN) - 21.2%
3. ASAP �08 (ABS-CBN) - 18.2%
4. Eat Bulaga! (GMA-7) - 17.7 %
5. Cinema FPJ Da King on ABS-CBN (ABS-CBN) - 17.4%
6. Your Song (ABS-CBN) - 15.7%
7. The Buzz (ABS-CBN) - 14.9%
8. Wish Ko Lang (GMA-7) - 14.2%
9. SOP (GMA-7) - 13.5%
10. Showbiz Central (GMA-7) - 13%

Top Weekend Programs (Primetime)
1. Maalaala Mo Kaya (ABS-CBN) - 28.6%
2. Rated K (ABS-CBN) - 28.1%
3. Komiks Presents Tiny Tony (ABS-CBN) - 27.6%
4. Goin� Bulilit (ABS-CBN) - 26.6%
5. The Singing Bee (ABS-CBN) - 26.4%
6. Bitoy�s Funniest Videos (GMA-7) - 24.3 %
7. Kapuso Mo, Jessica Soho (GMA-7) - 23.5%
8. Pinoy Fear Factor Primer** (ABS-CBN) - 23.4%
9. Kakasa Ka Ba Sa Grade 5? (GMA-7) - 22.2%
10. Family Feud (GMA-7) - 22.2%

**Special

Source: AGB Nielsen Media Research, Philippines via PEP

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