BAYO "What's You Mix?" Campaign Earns Criticism, BAYO Memes Spread Online
Are you proud enough of your heritage? If yes, then the newest BAYO campaign is for you.
Bayo recently launched its “What’s Your Mix?” campaign showing different mixed-race models proudly promoting their ancestry, their roots, their heritage.
Anne Curtis' sister Jasmine Curtis-Smith is captioned with “50% Australian and 50% Filipino” while other models were given labels such as “80% Chinese and 20% Filipino,” “40% British and 60% Filipino,” and 30% Indian and 70% Filipino.”
However, what could people behind this ads thought the public should have perceived is exactly different with how it looks like now.
Some consumers and netizens assailed the campaign for being racist. Others thought the ads is anti-filipino and an advertising failure.
"You have to be mixed race to be considered beautiful. 100% Pinoy not good enough. Poor if you don’t have a foreign blood." one Twitter user said.
“Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world-class. We always have the fighting chance to make it in the world arena of almost all aspects,” Bayo, meanwhile, said in a statement.
But as they always say, "Bad Publicity is still a Publicity!" and I guess that's what BAYO tries to achieve. And yes, they succeeded!
Meanwhile, some internet users easily made fun of this campaign putting their own versions online.
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